Up until now, the beauty industry had relied on traditional marketing and print advertising — from glossy pages in Vogue to huge ads in Times Square — to build their brand. The emergence of social media as a marketing tool has shifted the way the brand labels connect with the consumers. The playing field is also shifting for beauty bloggers and beauty sites, which deliver news and reviews faster than traditional print publications.
We at SkinAgain have seen the power that social media has to make or break an online brand, and we’re jumping in with both feet!
Our Facebook fan page is undergoing development as we speak. It will be a really beautiful fan page with lots of great information about beauty tips and trends, what’s happening at SkinAgain, information about the causes that we’re involved in, and of course updates on our fabulous product line. Check back here soon for information on how you can become a fan of SkinAgain on Facebook.
If you haven’t already followed us on Twitter, now’s the time! We’re @skinagaintweets, and daily we tweet about discounts that are only available on Twitter, we chat about where we are and what we’re doing, and advertise some of the super cool initiatives that we are working on. For example, just today we started a Sexy Volunteer campaign. If you would like to try out some SkinAgain product and then blog about it, visit us on our website at http://www.skinagain.com/sexyvolunteers to learn more about this fun initiative.
We hope you’ll join us in our social media family. We’re excited to be talking about our products in this new way, and are really looking forward to forging long-lasting relationships through the world of Facebook and Twitter.
Until next time… stay energized!
